Erika
O'Brien
NCA Entrepreneur
I was born and raised in the Midwest and spent the early years of my career working in the Twin Cities before professional life and extensive travel brought me to Southern California. I’ve dedicated the last decade of my career to working with small businesses as a leader and growth expert within the mass market consumer product industry. As I embark on this Entrepreneurship Through Acquisition journey, I look forward to connecting with founders, their teams, stakeholders, and consumers.
Key Skills
- Relationship Centered
- Strategic Growth
- Operational Leadership
- Product Expertise
- Results Driven
MY SEARCH
My search is focused on acquiring a profitable lower middle market company that creates products to facilitate human connections. Whether that be through play, gathering, sharing, celebrating, or creating, I enjoy working with innovators in this space.
Market segments include: Toys, Games, Housewares, Hobby, Party, Gifts, and Crafts in both B2B and DTC formats.
My contribution
As an experienced leader in strategic growth, I plan to deploy a balanced mix of value creation strategies post-acquisition. I firmly believe that small businesses are the heartbeat of the global economy and I look forward to working with ambitious teams that share in that core value.
I strive to create inclusive and humanizing work environments that foster collaboration, creativity, and empower employees.
NCA Entrepreneur
The NCA Entrepreneurship Through Acquisition Program accompanies the next generation of exceptional talents on every stage of their entrepreneurial path.
My contact details
