Samantha
Freeman

NCA Entrepreneur

20222024

I have 25+ years building successful children’s media brands and consumer products businesses. After managing global brands for Mattel, Marvel and Nickelodeon, I co-founded a children’s educational media company and grew it from start-up through strategic exit. Now based in New York, I’m excited to acquire and grow another company in an industry that I thoroughly know and enjoy.

Key Skills

  • Entrepreneurship
  • Industry Expertise
  • Strategic & Creative Thinking
  • Results Orientation
  • High Integrity

MY SEARCH

My search is focused on identifying a children’s product or service business for value creation, revenue generation and earnings growth. Target companies are parent-directed with educational or other evergreen offerings for younger children ages 0-6.

Categories include toys, apparel and accessories, baby products, home or seasonal goods, personal care, publishing, digital learning subscriptions, and e-commerce.

My contribution

I plan to apply broad and deep functional industry expertise to the target company to create value.

Depending on the specific acquisition, strategies may include: brand differentiation, product innovation, category expansion, character licensing, e-commerce development, marketing and social media, sustainability, and/or international expansion.

NCA Entrepreneur

The NCA Entrepreneurship Through Acquisition Program accompanies the next generation of exceptional talents on every stage of their entrepreneurial path.

The most effective way to do it, is to do it.

Amelia Earhart

American aviation pioneer and writer